Friday, August 17, 2012

How Women Lead Differently, And Why It Matters

Alyse Nelson - August 9, 2012
President & CEO, Vital Voices
Fast Company Contributor


I think it's time women have a candid conversation about power. It's a conversation that will impact men and needs to include them. Together, we've reached a population of 7 billion; in another 38 years, we'll rise to 9 billion. Women make up 52 percent of the global whole and control $20 trillion in annual consumer spending. Our decisions have a measurable impact on local businesses, regional economies, and the transnational marketplace. How we choose to conceive and exert power as a group has the potential to define the 21st century.

In recent years, we've seen calls for accountability, fairness, and openness galvanize revolutionary movements and thinking. Long-held assumptions about who has power have been radically disrupted by technology and the culture of a digitally native generation. Influence isn't just wielded from the corner office anymore--influence is wired, it's mobile, it's six thousand miles away, being transmitted via Twitter. For Full Story go to How Women Lead Matters, and Why it Matters

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